KEY CONCEPTS
- A.M.O.
- Public Relations
- Nature Of Media
.......- TV, Radio, and Print
- PR Tools
.......- Promotions
.......- News Releases
.......- Pitch Letters
.......- Media Advisories
.......- PSAs
- Dr. Jim McBride's Take Away Messages
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14 comments:
Jim McBride gave an excellent definition of the difference between marketing and PR. Everyone's heard of "Public Relations" and can muster up some sort of definition that fits their schema of what it might be, but to actually have a working definition of what it is is very helpful as a public health student. To say that working in public relations means that you are a "problem solver" addresses the fact that this might be the most important communication tool for organizations, being that they help remedy the conflicts that consumers are having. The templates for the promotional tools are very helpful as well, and the pitch letters we wrote in class for our respective projects allowed us to simplify and give the basics of what we are doing for our audience, which I think gave US a better perspective on exactly what we are doing.
I too agree that Jim Mcbride's presentation was helpful in diciphering the differences between marketing, PR, and advertising. Knowing the differences between these makes the next phase of our project a lot clearer. I also found his templates handout to be very useful. Just last week I was trying to figure out how to write a news release. I enjoyed the newspaper activity. I new we were going to find a few PH stories, but I had no idea we would find so many, especially when we thought more broadly about PH. What really struck me was Dr.Engelberg's question, is the war related to PH? I never stopped to think about it in that way. But I definitely think it is a PH concern, not only for the soldiers fighting, but their families as well. After analyzing news stories this morning and their relationship to PH, I was amazed to find out that PH touches on so many areas of our lives.
I left the classroom yesterday, feeling like I was carrying around a big ol' box of public health tools. The other day, I was asked to write a press release for something. I realized that day that I actually had no clue what went into writing a press release and more importantly, how to write a good one. I didn't end up writing the press release (and thank goodness!). My inclinations would have been way off. Thanks to yesterday's lecture, I will be much better equipped next time. Jim McBride's presentation was exceptionally useful, in addition to being interesting. I really appreciate the talks over the last two weeks, as they have helped to solidify many of the concepts we have learned throughout the semester.
I have to admit I really enjoyed Dr. Jim McBride's lecture. I felt it was important to go over what the differences in marketing and pr are as well as the tools needed. It was great coming from someone who has worked in the public health feild for so long and has seen both a change in messages, tools, and funding. He was also realistic in telling us what really draws people (human interest pieces, and survivor) To be honest... who doesnt love someone to has overcome challenges. Lets move people and get them to love health! (I know a dorky ending... happy spring break everyone!)
The News Release exercise we did in class helped tremendously in understanding the objectives of creating one. The lecture by Jim McBride was very informative. I learned many of the Public Health tools such as Pitch Letters, News Releases, Media Advisories, etc. In addition, the way Jim McBride defined the differences between Public Relations and Marketing was very clear and effective. He made a clear distinction on how marketing is more complex than advertising and how Public Relation is different than Marketing. Since PR was his area of expertise, he was able to clearly explain how PR is a two-way communication in which involves problem solving and managing issues. I really enjoyed his lecture and he was very funny! :)
The lecture by Jim McBride was very interesting and I enjoyed walking away with some actual tools that I can use in the future. It is helpful to now understand the difference between marketing and PR, and talking about these two elements of communication pointed out to me that there are several different ways to influence people's perceptions of a company/organization/etc. And like many of the other components of effective communication there is a lot of work involved in getting one's message across. Since those in PR need to focus on building relationships, manage issues that arise, and solving problems, they have a lot to focus on. It was also helpful to take time in class to practice writing a press release, and hopefully this will be something we can actually use for our project.
It is so important these days to maintain relationships with other community members, organizations, anyone! Everything is intergrated and interdependent and good, strong relationships usually keeps programs, businesses, and etc move forward. It's like the saying, "It's not what you know, but who you know." That's why PR is very important. Good relationships could help solve problems, create change, and reinforce certain practices. It could be the competitive advantage a program needs to get ahead. So remember, "Don't burn your bridges!" You need to cross that path again one day.
This week's lecture was full of resourceful information. I, like others had a preconceived notion of what PR was. I thought it was about keeping appearances, maintaining image, etc. But, I learned this week, it goes beyond that. It's about 2-way communication tied to a mutually beneficial relationship with people who will impact your organization in some way. The tools used to maintain PR were pricelesss. The media is so influential and with stories competing against each other for lines on a page or time in a segment, we really have to be clear, concise, and creative. The pitch letters and news releases reiterate the importance of knowing what your AMO. On another note, it was interesting how my selective exposure kicked in after doing the newspaper exercise in class. On NPR, I couldn't keep up with the number of stories in a 30 minute segment that I could tie back to health and how many of the stories tied back to what we learned in class as far as structure. Visit my blog for more.
I too agree with what everyone else said about Jim McBride’s lecture being very useful. Before Tuesday I had never really given thought to the differences or similarities between marketing, PR, and advertising. I guess with so much else that we have learned in this class I always just knew the three fields existed but I never thought beyond that. Now not only do I know the differences but I think Jim gave us really useful tools to use in our projects and our future careers. I work at the San Diego Humane Society and I never realized/appreciated the job that the PR department does. I see my co-workers working very hard to keep the Humane Society’s image a good one with the community. Since we are dependent on donations, it is a necessity and I can say that I am proud to work at a place that has such an upstanding reputation around San Diego. On another note, when I came home Tuesday night I talked with my boyfriend about our lecture and showed him the packet of templates. He is in charge of marketing for a solar power company and found the packet really helpful.
Jim Mcbrides' presentation helped me look at PR from another perspective. I don't know what happened or when but when I heard "PR" in the past it just rung negatively it was always some sort of act to try and placate something bad that had happened. My favorite part of the class was understanding the difference between media advisory and news release. I always thought they were the same thing but with a different name. I could have argued with people that they were the same thing! Thank you Jim!
I really enjoyed the class exercise. I enjoyed coming up with a catchy slogan and play on words. It allowed for creative expression as well as getting and important message across.
Who would have thought a communications professor would be coming and talking to a public health class. I agree with Hugo, I too kinda “turn off” when I hear PR, I think…BORING but, he proved wrong
Unfortunately I had to miss the lecture by Jim McBride, however, I was able to read his power point slides on black board. By reviewing his lecture as well as the article in the reader, I feel that I have a much clearer understanding of what public relations encompasses. I had previously thought of PR as a one-way communication effort delivered to the public. I now know that PR involves a two-way dialogue between the public and the particular organization. By understanding PR as a mutual cooperation, I can now see the great benefit in having a specialized PR department to manage changes and problems.
This was a great class. I learned the importance of PR. PR seems to be all about preventing a problem before it happens. It would seem this would be costly yet the time and effort is worth it if a major problem is prevented. I really liked the fact Dr. McBride was kind enough to share templates for various forms (e.g., press release).
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