Week 2 - How Theory Shapes Health Campaigns

KEY CONCEPTS
-SMCRD
-Communication/Persuasion Matrix
-Them/Us (Customer In Middle)
-Sex, Looks, $$$
-KAB vs BAK
-Who Says What/Hears What?
-Communication Model: Exposure - Message - Effects
-Two Paths To Persuasion
-Issue Involvement and Personal Relevance

Week 1 - Course Intro & Overview

KEY CONCEPTS
-Defining Health Communication
-Types of Communication
-Functions of Communication

Welcome to PH 663 Spring 2008 Health Comm Blog

Welcome to our course blog! Is this fun or what? Each week, I will make a new entry titled with that week's topic. Respond to my post and respond to other students' posts too. Make sure you post your entries in your own blog as well so you emerge at the end of the semester with a chronological online journal of your 663 experience. Just make sure to blog every week. See more details in the syllabus.

Maybe you've blogged before and are familiar with this communication technology. Or perhaps it's new to you. Either way, by the need of the semester - love it or hate it - you'll be a regular health comm blogger!

For now, respond to this entry with a quick post that identifies you so we all know this is working.

-Moshe