Week 16 - Reflections

You final comments? Feedback for your colleagues on final presentations? Your action-packed communication summer plans?

Week 15 - Key Learnings

For this week's post, please describe your key learnings from this course, how your thinking has changed (if it has) and what principles and tools you expect to use in your career. And any thoughts about your group project.

Week 14 - Health Communication Careers and More

KEY CONCEPTS
- Cycle of Evaluation
- ROI
- Health Communication Careers

Week 13 - Popular Culture & Entertainment

KEY CONCEPTS
- Entertainment education
- Communication contracts
..........> Entertainment
..........> Persuasion
- Entire continuum
- Link with "2 Paths"

Week 12 - Web 2.0

KEY CONCEPTS
- Involvement Conversion
- Game Characteristics
- Web 2.0 Principles

Week 11 - Media Advocacy

KEY CONCEPTS
- Media advocacy
- Issue framing
- Agenda setting
- Identity platform
- Positioning and branding

Week 10 - Advertising and Public Relations

KEY CONCEPTS
- A.M.O.
- Public Relations
- Nature Of Media
.......- TV, Radio, and Print
- PR Tools
.......- Promotions
.......- News Releases
.......- Pitch Letters
.......- Media Advisories
.......- PSAs
- Dr. Jim McBride's Take Away Messages