Week 16 - Reflections

You final comments? Feedback for your colleagues on final presentations? Your action-packed communication summer plans?

Week 15 - Key Learnings

For this week's post, please describe your key learnings from this course, how your thinking has changed (if it has) and what principles and tools you expect to use in your career. And any thoughts about your group project.

Week 14 - Health Communication Careers and More

KEY CONCEPTS
- Cycle of Evaluation
- ROI
- Health Communication Careers

Week 13 - Popular Culture & Entertainment

KEY CONCEPTS
- Entertainment education
- Communication contracts
..........> Entertainment
..........> Persuasion
- Entire continuum
- Link with "2 Paths"

Week 12 - Web 2.0

KEY CONCEPTS
- Involvement Conversion
- Game Characteristics
- Web 2.0 Principles

Week 11 - Media Advocacy

KEY CONCEPTS
- Media advocacy
- Issue framing
- Agenda setting
- Identity platform
- Positioning and branding

Week 10 - Advertising and Public Relations

KEY CONCEPTS
- A.M.O.
- Public Relations
- Nature Of Media
.......- TV, Radio, and Print
- PR Tools
.......- Promotions
.......- News Releases
.......- Pitch Letters
.......- Media Advisories
.......- PSAs
- Dr. Jim McBride's Take Away Messages

Week 9 - Message Strategies II and Identity, Positioning, and Branding

KEY CONCEPTS
- Behavior Change As A Process - Not An Event
- Test Behaviors: Feasibility
- Make Sure Behaviors Can Be Performed
- Practicality, Appropriateness
- Identity - Your Soul
- Branding - Symbolism and Communications
- Image - Constellation of Impressions
- Positioning - Where You Live In Hearts And Minds
- Brain/Ladder
- Top Of Mind
- Dr. Linda Lloyd's Take Away Messages

Week 8 - Message Strategies I

KEY CONCEPTS
- Framing Of Decisions
- Psychology Of Choice
- Reference Points/Anchors
- Gain vs. Losses And Risk Aversion vs. Risk Seeking
- 6 Elements Of Communication Strategy
- Benefits And Support
- "Wrong Reason" Health Promotion
- "House" Metaphor
- Message Strategies (fear, humor, slice of life, testimonial) & Effects

Week 7 - Health Literacy

KEY CONCEPTS
-Health Literacy
-Low Literacy Does Not Equal Unintelligent
-Plain Language
-Transcreation

Week 6 - Understanding & Segmenting Your Audiences II

KEY CONCEPTS
- Segmentation As Stereotyping
- Hard To Reach
.......- 4 Assumptions
.......- Alternatives
- Different not deficient
- Society not individual
- Communication As Dialogue
- "Under The Radar" Marketing
- Culture Spies

Week 5 - Understanding & Segmenting Your Audiences I

KEY CONCEPTS
- Segmentation
- Two Steps
- Demographic
- Psychographic
- Geographic
- Behavioral

Week 4 - Formative Research II, Presentation Skills

KEY CONCEPTS
- Qualitative Research
- Focus Groups
- Active Listening
- Types Of Responses
- Communicating With Your Face

Week 3 - Formative Research I

KEY CONCEPTS
-Think/Feel/Do
-Formative Research
-Concept Testing
-Message Testing
-Situational Analysis

Week 2 - How Theory Shapes Health Campaigns

KEY CONCEPTS
-SMCRD
-Communication/Persuasion Matrix
-Them/Us (Customer In Middle)
-Sex, Looks, $$$
-KAB vs BAK
-Who Says What/Hears What?
-Communication Model: Exposure - Message - Effects
-Two Paths To Persuasion
-Issue Involvement and Personal Relevance

Week 1 - Course Intro & Overview

KEY CONCEPTS
-Defining Health Communication
-Types of Communication
-Functions of Communication

Welcome to PH 663 Spring 2008 Health Comm Blog

Welcome to our course blog! Is this fun or what? Each week, I will make a new entry titled with that week's topic. Respond to my post and respond to other students' posts too. Make sure you post your entries in your own blog as well so you emerge at the end of the semester with a chronological online journal of your 663 experience. Just make sure to blog every week. See more details in the syllabus.

Maybe you've blogged before and are familiar with this communication technology. Or perhaps it's new to you. Either way, by the need of the semester - love it or hate it - you'll be a regular health comm blogger!

For now, respond to this entry with a quick post that identifies you so we all know this is working.

-Moshe