Week 14 - Health Communication Careers and More

KEY CONCEPTS
- Cycle of Evaluation
- ROI
- Health Communication Careers

Week 13 - Popular Culture & Entertainment

KEY CONCEPTS
- Entertainment education
- Communication contracts
..........> Entertainment
..........> Persuasion
- Entire continuum
- Link with "2 Paths"

Week 12 - Web 2.0

KEY CONCEPTS
- Involvement Conversion
- Game Characteristics
- Web 2.0 Principles

Week 11 - Media Advocacy

KEY CONCEPTS
- Media advocacy
- Issue framing
- Agenda setting
- Identity platform
- Positioning and branding