Week 14 - Health Communication Careers and More

KEY CONCEPTS
- Cycle of Evaluation
- ROI
- Health Communication Careers

Week 13 - Popular Culture & Entertainment

KEY CONCEPTS
- Entertainment education
- Communication contracts
..........> Entertainment
..........> Persuasion
- Entire continuum
- Link with "2 Paths"

Week 12 - Web 2.0

KEY CONCEPTS
- Involvement Conversion
- Game Characteristics
- Web 2.0 Principles

Week 11 - Media Advocacy

KEY CONCEPTS
- Media advocacy
- Issue framing
- Agenda setting
- Identity platform
- Positioning and branding

Week 10 - Advertising and Public Relations

KEY CONCEPTS
- A.M.O.
- Public Relations
- Nature Of Media
.......- TV, Radio, and Print
- PR Tools
.......- Promotions
.......- News Releases
.......- Pitch Letters
.......- Media Advisories
.......- PSAs
- Dr. Jim McBride's Take Away Messages

Week 9 - Message Strategies II and Identity, Positioning, and Branding

KEY CONCEPTS
- Behavior Change As A Process - Not An Event
- Test Behaviors: Feasibility
- Make Sure Behaviors Can Be Performed
- Practicality, Appropriateness
- Identity - Your Soul
- Branding - Symbolism and Communications
- Image - Constellation of Impressions
- Positioning - Where You Live In Hearts And Minds
- Brain/Ladder
- Top Of Mind
- Dr. Linda Lloyd's Take Away Messages

Week 8 - Message Strategies I

KEY CONCEPTS
- Framing Of Decisions
- Psychology Of Choice
- Reference Points/Anchors
- Gain vs. Losses And Risk Aversion vs. Risk Seeking
- 6 Elements Of Communication Strategy
- Benefits And Support
- "Wrong Reason" Health Promotion
- "House" Metaphor
- Message Strategies (fear, humor, slice of life, testimonial) & Effects