tag:blogger.com,1999:blog-59466160426328176062011-04-21T19:51:07.060-07:00This is the course blog for PH 663 - the theory-based, practical, action-packed Health Communication course for ace Health Promotion students in the Graduate School of Public Health at San Diego State University. Are we having fun or what!Dr. Moshe Engelberghttp://www.blogger.com/profile/02692938381439160547noreply@blogger.comBlogger171100tag:blogger.com,1999:blog-5946616042632817606.post-41761583368621594262008-05-14T22:59:00.000-07:002008-05-15T00:13:08.686-07:00You final comments? Feedback for your colleagues on final presentations? Your action-packed communication summer plans?<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-4176158336862159426?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com9tag:blogger.com,1999:blog-5946616042632817606.post-13232836442098762962008-05-07T13:25:00.000-07:002008-05-08T10:08:06.117-07:00For this week's post, please describe your key learnings from this course, how your thinking has changed (if it has) and what principles and tools you expect to use in your career. And any thoughts about your group project.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-1323283644209876296?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com14tag:blogger.com,1999:blog-5946616042632817606.post-19438609444195669122008-04-30T14:00:00.001-07:002008-04-30T14:02:21.330-07:00KEY CONCEPTS<br />- Cycle of Evaluation<br />- ROI<br />- Health Communication Careers<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-1943860944419566912?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com17tag:blogger.com,1999:blog-5946616042632817606.post-77370157610101802662008-04-22T21:55:00.000-07:002008-04-22T22:05:20.723-07:00KEY CONCEPTS<br />- Entertainment education<br />- Communication contracts<br /><span style="color: rgb(255, 255, 255);">..........</span><span style="color: rgb(255, 204, 153);">> </span>Entertainment<br /><span style="color: rgb(255, 255, 255);">..........</span><span style="color: rgb(255, 204, 153);">> </span>Persuasion<br />- Entire continuum<br />- Link with "2 Paths"<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-7737015761010180266?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com16tag:blogger.com,1999:blog-5946616042632817606.post-1642316602224953322008-04-15T20:43:00.000-07:002008-04-15T20:44:48.747-07:00KEY CONCEPTS<br />- Involvement Conversion<br />- Game Characteristics<br />- Web 2.0 Principles<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-164231660222495332?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com17tag:blogger.com,1999:blog-5946616042632817606.post-64472849486248659302008-04-08T17:25:00.000-07:002008-04-08T17:26:46.527-07:00KEY CONCEPTS<br />- Media advocacy<br />- Issue framing<br />- Agenda setting<br />- Identity platform<br />- Positioning and branding<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-6447284948624865930?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com18tag:blogger.com,1999:blog-5946616042632817606.post-86604854602159827692008-03-25T22:02:00.000-07:002008-03-25T22:14:22.950-07:00KEY CONCEPTS<br />- A.M.O.<br />- Public Relations<br />- Nature Of Media<br /><span style="color: rgb(255, 255, 255);">.......</span>- TV, Radio, and Print<br />- PR Tools<br /><span style="color: rgb(255, 255, 255);">.......</span>- Promotions<br /><span style="color: rgb(255, 255, 255);">.......</span>- News Releases<br /><span style="color: rgb(255, 255, 255);">.......</span>- Pitch Letters<br /><span style="color: rgb(255, 255, 255);">.......</span>- Media Advisories<br /><span style="color: rgb(255, 255, 255);">.......</span>- PSAs<br />- Dr. Jim McBride's Take Away Messages<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-8660485460215982769?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com14tag:blogger.com,1999:blog-5946616042632817606.post-6323764640868844782008-03-18T23:11:00.000-07:002008-03-19T13:16:14.862-07:00KEY CONCEPTS<br />- Behavior Change As A Process - Not An Event<br />- Test Behaviors: Feasibility<br />- Make Sure Behaviors Can Be Performed<br />- Practicality, Appropriateness<br />- Identity - Your Soul<br />- Branding - Symbolism and Communications<br />- Image - Constellation of Impressions<br />- Positioning - Where You Live In Hearts And Minds<br />- Brain/Ladder<br />- Top Of Mind<br />- Dr. Linda Lloyd's Take Away Messages<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-632376464086884478?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com17tag:blogger.com,1999:blog-5946616042632817606.post-8305407408574502122008-03-11T19:13:00.000-07:002008-03-11T19:19:19.475-07:00KEY CONCEPTS<br />- Framing Of Decisions<br />- Psychology Of Choice<br />- Reference Points/Anchors<br />- Gain vs. Losses And Risk Aversion vs. Risk Seeking<br />- 6 Elements Of Communication Strategy<br />- Benefits And Support<br />- "Wrong Reason" Health Promotion<br />- "House" Metaphor<br />- Message Strategies (fear, humor, slice of life, testimonial) &amp; Effects<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-830540740857450212?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com18tag:blogger.com,1999:blog-5946616042632817606.post-62063461113040998822008-03-04T16:34:00.000-08:002008-03-04T16:37:00.587-08:00KEY CONCEPTS<br />-Health Literacy<br />-Low Literacy Does Not Equal Unintelligent<br />-Plain Language<br />-Transcreation<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-6206346111304099882?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com19tag:blogger.com,1999:blog-5946616042632817606.post-78251408827827902692008-02-26T21:04:00.000-08:002008-02-26T21:13:20.772-08:00KEY CONCEPTS<br />- Segmentation As Stereotyping<br />- Hard To Reach<br /><span style="color: rgb(255, 255, 255);">.......</span>- 4 Assumptions<br /><span style="color: rgb(255, 255, 204);">.......</span>- Alternatives<br />- Different not deficient<br />- Society not individual<br />- Communication As Dialogue<br />- "Under The Radar" Marketing<br />- Culture Spies<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-7825140882782790269?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com18tag:blogger.com,1999:blog-5946616042632817606.post-15608359924158104882008-02-19T20:36:00.000-08:002008-02-19T20:40:19.150-08:00KEY CONCEPTS<br />- Segmentation<br />- Two Steps<br />- Demographic<br />- Psychographic<br />- Geographic<br />- Behavioral<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-1560835992415810488?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com18tag:blogger.com,1999:blog-5946616042632817606.post-72535862248946815632008-02-12T22:53:00.000-08:002008-02-12T22:57:07.960-08:00KEY CONCEPTS<br />- Qualitative Research<br />- Focus Groups<br />- Active Listening<br />- Types Of Responses<br />- Communicating With Your Face<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-7253586224894681563?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com16tag:blogger.com,1999:blog-5946616042632817606.post-60723843598854352792008-02-05T21:10:00.000-08:002008-02-05T21:13:49.642-08:00KEY CONCEPTS<br />-Think/Feel/Do<br />-Formative Research<br />-Concept Testing<br />-Message Testing<br />-Situational Analysis<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-6072384359885435279?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com18tag:blogger.com,1999:blog-5946616042632817606.post-29227564654888945732008-01-29T21:44:00.000-08:002008-01-29T21:52:08.667-08:00<span style="font-family: georgia;font-family:trebuchet ms;" >KEY CONCEPTS</span><span style="font-family:georgia;"> </span><span style="font-family: georgia;font-family:trebuchet ms;" ><br />-SMCRD</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Communication/Persuasion Matrix</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Them/Us (Customer In Middle)</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Sex, Looks, $$$</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-KAB vs BAK</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Who Says What/Hears What?</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Communication Model: Exposure - Message - Effects</span> <span style="font-family: georgia;font-family:trebuchet ms;" ><br />-Two Paths To Persuasion</span><br />-<span style="font-family: georgia;font-family:trebuchet ms;" >Issue Involvement and Personal Relevance</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-2922756465488894573?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Amanda Moorehttp://www.blogger.com/profile/10278268857635955876noreply@blogger.com16tag:blogger.com,1999:blog-5946616042632817606.post-35213568947621156602008-01-21T16:25:00.000-08:002008-01-21T16:32:35.153-08:00KEY CONCEPTS<br />-Defining Health Communication <br />-Types of Communication <br />-Functions of Communication<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-3521356894762115660?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Dr. Moshe Engelberghttp://www.blogger.com/profile/02692938381439160547noreply@blogger.com20tag:blogger.com,1999:blog-5946616042632817606.post-35537539367771562652008-01-21T16:12:00.000-08:002008-01-21T17:07:18.107-08:00Welcome to our course blog! Is this fun or what? Each week, I will make a new entry titled with that week's topic. Respond to my post and respond to other students' posts too. Make sure you post your entries in your own blog as well so you emerge at the end of the semester with a chronological online journal of your 663 experience. Just make sure to blog every week. See more details in the syllabus.<br /><br />Maybe you've blogged before and are familiar with this communication technology. Or perhaps it's new to you. Either way, by the need of the semester - love it or hate it - you'll be a regular health comm blogger!<br /><br />For now, respond to this entry with a quick post that identifies you so we all know this is working. <br /><br />-Moshe<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5946616042632817606-3553753936777156265?l=sdsuhealthcomm-spring08.blogspot.com' alt='' /></div>Dr. Moshe Engelberghttp://www.blogger.com/profile/02692938381439160547noreply@blogger.com19